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A-Kuan International Catering Group: Retaining Members through Line, Harnessing New Technology to Build a Catering Empire
What motivates well-established, unshakable brands in the market to adopt an online membership system?
A-Kuan International Catering Group, founded in central Taiwan, continually explores new culinary markets. The group is actively expanding diverse new brands, including A-Kuan Hot Pot Expert, Hero Tan Spicy Hot Pot, MOTODE SUSHI, TingYuan.RoastDuck, TingYuan Barbecue Kitchen, Sepia Coffee, Jung-guan Korean Home Taste, New Bi Sukiyaki, and The Curve Coffee Factory, among others. By developing multiple brands and enhancing dining services, the group has garnered excellent reputation within the central region's catering industry.
Times have changed; only new technology can retain members
Previously, A-Kuan Group did not record customer consumption habits or maintain customer data and transaction records. With the impact of the pandemic, restaurants ceased dine-in services, prompting many food and beverage businesses to offer takeout and delivery options. A-Kuan International Catering Group also integrated its distinctive products, such as A-Kuan Noodles, Plum Juice, Satay Sauce, Goose Oil Dressing, Hot Pot Broth, and more, and looked forward to increasing online sales channels.
After evaluating various options, it was found that Athena’s System provided consistent and stable usability. The group's front-end and back-end information systems were seamlessly integrated, achieving information uniformity. Additionally, the system maintenance was convenient and user-friendly. Therefore, the decision was made to adopt an online shopping module and integrate Line, introducing a membership system to track customer consumption history and preferences, conduct analysis, and execute member points and promotional activities to stimulate consumption.
Seamless system operation with comprehensive handling of unforeseen situations
Athena's customer service diligently assisted the staff in learning from scratch, providing online tutorials, and offering Line customer service support outside of working hours to handle urgent situations attentively. The front-end and back-end processes were clear, and the interface operations were easy, allowing for a smooth onboarding experience without causing frustration for the staff. Moreover, the communication and coordination during the system implementation process were smooth, punctual, and efficient, thanks to the professional and experienced team.
Real-time Visible Feedback: Significantly Enhancing Membership Enrollment Willingness
Through the membership system, offering membership perks and loyalty point accumulation not only increases customers' willingness to revisit but also boosts motivation to join as members. For example, offering benefits such as points for purchases or point-to-cash conversion provides customers with flexible and instantly visible rewards. From an operational perspective, the group can effectively track member consumption history and points usage, utilize consumer behavior data to match customer preferences, and create highly effective marketing campaigns. By integrating the online virtual channel with physical channels, A-Kuan International Catering Group aims to build a comprehensive market presence.
Athena: A Reliable and Trustworthy Partner
Cooperating with Athena, from the collection and management of member data to remarketing and data analysis, the marketing costs incurred throughout the process bring maximum benefits to the brand. The system implementation process is seamless, and Athena consistently handles various issues promptly, making them a reliable and trustworthy long-term partner.
You deserve a smarter membership system too
Athena is committed to providing customers with a comprehensive solution, catering to a wide range of service industries such as hotels, restaurants, amusement parks, shopping malls, saunas, and homestays. We have a strong presence in various educational institutions across Taiwan. Athena holds the top market share in the 3-5 star hotel system market in Taiwan, serving over 450 property owners. Whether it's offline or online, Athena possesses professional service capabilities and stands alongside our customers, helping their businesses grow.
If you're looking for an easy-to-use and cost-effective Booking Engine solution, regardless of whether you operate a hotel, resort, homestay, business hotel, or youth hostel, Athena Information Systems is your best choice!
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