- Cloud Solutions
NICE Prince Hotel:Achieves 63.9% Revenue Growth with Athena’s Booking Engine
NICE Prince Hotel is the only 5-star international tourist hotel in Chiayi, Taiwan. Following the standards of Prince Hotels in Japan, it combines local cultures of ancient Chiayi and offers diverse features such as business, leisure, entertainment, and shopping, catering to a wide range of needs including business, travel, and vacation.
Comprehensive and Diverse Architecture, Striving for Perfection and Stability
When choosing between Athena and System X for our hotel system, we listened to presentations from both companies, compared the options, and found that Athena's system had a more comprehensive back-end architecture with more features, and it was relatively easier to operate. Considering the current situation of hotels in Taiwan, choosing Athena system had more advantages compared to System X.
We also heard from other friendly hotels that were already using this system and sought their advice on the ease of use. Ultimately, we decided to select Athena's Booking Engine system. After all, both hotels have a friendly relationship and are the only 5-star hotels in Yunlin and Chiayi regions, where it is crucial to provide users with the most perfect and stable interface and operations.
Experienced Customer Support, Precise Issue Resolution
The customer support from Athena system has been very helpful, providing comprehensive assistance, guidance through phone calls, email, and other detailed instructions. Athena's expertise in the hotel front desk field is extensive and refined, accurately understanding the needs of hotel staff. Through improvements, they have made the system operations more convenient.
One Platform to Fulfill All Travel Needs
Athena's Channel Manager has partnered with various OTAs from around the world and integrated with the most popular platforms, including major Booking Engine sites like AGODA, EXPEDIA, BOOKING, and more. With a centralized room inventory management system, operators can save a significant amount of time. The user interface is simple and easy to understand, making it convenient to navigate the backend of the official website. It is organized, neat, and user-friendly. One notable feature is the integration with high-speed rail ticketing, allowing customers to book hotel rooms and purchase high-speed rail tickets simultaneously. This not only enhances the travel experience for customers but also provides opportunities for value-added services by hotel operators. Additionally, the Athena customer service team actively assists hotels in designing package itineraries that include high-speed rail promotions. By offering discounted rates, they attract customers to make reservations and help establish the hotel brand.
Breaking Sales Bottleneck with 63.9% Growth
NICE Prince Hotel has always collaborated with major well-known Booking Engine platforms. However, due to the challenges of managing online reservations, they were initially limited to partnering with only two Booking Engine platforms, considering the manpower involved. Since the introduction of the Athena system, the hotel's operations have become more convenient and manageable, breaking through the previous management barriers. They have connected with multiple booking platforms, resulting in a stable flow of reservations and breaking the sales bottleneck. In terms of individual bookings, online reservations now account for approximately 45% of the total volume, with nearly half of the individual bookings coming from online platforms. Among them, more than 50% of Booking Engine s are made directly through the hotel's official website. This highlights how Athena's all-in-one management allows hotels to reduce their dependence on OTAs and cultivate loyal and repeat customers through their official website.
Every November, the Taipei International Travel Fair opens Booking Engine on the official website. In 2021, for the first time, ticket sales for the Taipei International Travel Fair were added to the online shopping cart, resulting in a significant increase in ticket sales through the cart. Compared to on-site ticket sales at the Taipei Travel Fair, online cart performance doubled, and compared to the total sales volume from the previous year, it grew by an impressive 63.9% (actual number!). Within just three weeks, the sales performance of ticket sales through the online shopping cart was remarkable.
You deserve a smarter reservation and booking management system too
Athena is committed to providing customers with a comprehensive solution, catering to a wide range of service industries such as hotels, restaurants, amusement parks, shopping malls, saunas, and homestays. We have a strong presence in various educational institutions across Taiwan. Athena holds the top market share in the 3-5 star hotel system market in Taiwan, serving over 450 hospitality customers. Whether it's offline or online, Athena possesses professional service capabilities and stands alongside our customers, helping their businesses grow.
If you're looking for an easy-to-use and cost-effective Booking Engine solution, whether you run a hotel, guesthouse, business hotel, or youth hostel, Athena Information Systems is definitely your best choice!
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