Yield Management
Athena's Yield Management helps you instantly grasp the room rate fluctuations of competitors and quickly adjust your own room rates accordingly,. it helps to create higher revenue.
Challenges you may encounter in optimizing room revenue:
1. Inaccuracy
Due to insufficient reference factors
2. Time-consuming
High time and cost involved in manual pricing adjustments
3. Labor-intensive
Time-consuming to monitor real-time competitor actions
4. Low visibility
Lack of visibility into competitors' sales performance across channels
5. Error-prone
Manual effort in collecting and organizing rate room data causes error easily.
6. Hard to manage
It's difficult to control the room rate disparity between OTA channels and hotel website.
7. Time lag exists
Difficult to obtain real-time sales information from various channels.
My hotel is located in a competitive area with many nearby competitors. What should I do?
One strategy is to implement rule-based pricing by setting a fixed price difference for specific room types or promotions compared to the competitors (e.g., always $200 NTD cheaper). This allows consumers to always find high value for money at your hotel.
If the occupancy rate of key room types is not meeting the target, how should room rates be adjusted?
If the occupancy rate of key room types has met the target, do I still adjust room rate?
How can I be informed in real-time when key room types of competitors are sold out?
What should I adjust rate when my inventory is available while competitors' are sold out?
Want to know more?
Book a demo NOW and welcome to attend online seminar.
It's time to get rid of manual operations.
Use Athena for effective room rate adjustment.
| Features | System | Manual |
|---|---|---|
|
Update frequency |
No limit |
1-2 times per day |
|
Update time |
3-5 minutes every time |
At least 1 hour |
|
Competitors tracked |
No limit |
Can only track a few |
|
Error rate |
Low |
High |
Mastering 3 major tools at once
Lead-Time Report, Social Listening
Inferring the sales status of competitors on specific check-in dates (e.g., national holidays, peak seasons).
Collecting and analyzing consumer ratings and reviews on the three major distribution channels for your property and competitors.
Collecting and analyzing consumer ratings and reviews on the three major distribution channels for your property and competitors.
Dynamic Notification
Once competitors' room rates trigger the default rules, system sends email notifications automatically.
No more manual checking of competitor room rate fluctuations on a regular basis.
No more manual checking of competitor room rate fluctuations on a regular basis.
Investigation into Price Parity
It helps to reduce your hotel's expenses on OTA commissions.
The system detects and reports the price difference between the hotel website direct sales and OTA channel.
The system detects and reports the price difference between the hotel website direct sales and OTA channel.
3 Reasons to implement Athena's Yield Management
Stay updated
Comprehensive collection of customer reviews to stay informed and enhance competitive edge.
Time is Money
To significantly reduce manual work and let the system automatically notify you for efficient operations.
Revenue-conscious
Better control over rates on various channels and the hotel website, beneficial for customer revisit.