- Event Highlights
Sustainable Development and Competitiveness Enhancement: Digital Transformation Solutions for Hotels
Hosted by Athena Information Systems, the event “Sustainable Development and Competitiveness Enhancement: Digital Transformation Solutions for Hotels” was successfully held in Taipei recently. The event attracted numerous professionals from the hospitality industry, partners, and experts from the digital technology sector.
The event focused on two key themes: "Digital Transformation" and "Sustainable Development." Industry experts were invited to share practical insights, delivering rich and substantive content. The lively discussions onsite sparked endless inspiration among the attendees.
Elevating Service Quality: Building Brand Loyalty through Member Experience and Applying Data Insights to Operational Strategies
The event began with presentations by Paul, CTO of Athena Information Systems, and the Senior Business Development Manager (APAC) of Lighthouse (Kuan Yii). Paul shared strategies on leveraging CRM to enhance customer experience and build brand loyalty, highlighting how data can be used to accurately understand member profiles and enable personalized marketing.
The session continued with a brief yet insightful presentation by Kuan Yii, Senior Business Development Manager (APAC) at Lighthouse, who explained how data platforms can help hotels gain market insights and develop effective operational strategies. The presentation sparked enthusiastic discussion among attendees. Together, the two speakers delivered compelling insights that offered the audience a fresh perspective on enhancing competitiveness.
Paul further delved into strategies for strengthening brand loyalty and shared practical solutions.
Guests remained highly engaged and attentive during the presentations.
Kuan Yii used vivid examples to demonstrate how data analytics supports operational insights and decision-making.
Key Principles for Selecting a Hotel Booking Engine
How to optimize a hotel’s website booking engine to increase direct bookings is a topic of great interest among hoteliers. Before the official start of the seminar, we were honored to have Mr. Joe Hsieh (Chun-Hao Hsieh), Chief Operating Officer of BSI Taiwan, deliver the opening remarks. Mr. Hsieh acknowledged Become's strong commitment to information security and emphasized the critical role cybersecurity plays in digital hospitality services.
Following the opening remarks, Will, Senior Product Manager at Become, delivered an in-depth analysis of website booking engines. He highlighted key features and security measures to consider when selecting a booking system. Will emphasized that by optimizing the booking process, hotels can not only increase direct booking conversion rates but also enhance guest loyalty and overall satisfaction—ultimately delivering a more seamless and secure booking experience for travelers.
Mr. Joe Hsieh, Chief Operating Officer of BSI Taiwan, was invited to deliver the opening remarks.
Will shared key considerations when selecting a booking engine, emphasizing the importance of feature details and integration capabilities to help hoteliers build a more effective direct booking conversion process.
Networking Break
After the first session concluded, attendees enjoyed a networking break over refreshments. The atmosphere was lively, with many participants actively engaging with the speakers and exchanging practical experiences on digital transformation.
Onsite demonstrations featured Athena Information Systems' A7 PMS, self-service check-in kiosk, and several of its latest products, attracting attendees to try them out firsthand.
Digital Transformation as a Catalyst for Operational Innovation and Future Growth
The second half of the seminar was led by Senior IT Consultant Allen. In response to rapidly evolving technologies, Allen shared how cloud architecture, AI applications, and smart building solutions can be leveraged to redefine hotel operations.
He presented use cases of generative AI, highlighting how automation, intelligence, and personalization are shaping a new era of hotel operations. Allen also emphasized the benefits of AI in streamlining hotel management processes, while underscoring the importance of data privacy as a core value in building customer trust.
Allen outlined emerging trends in hotel technology and offered practical advice for the audience.
Allen demonstrated how generative AI is driving automation in hotel management and delivering greater operational benefits.
Sustainability in Practice: Where Eco-Friendliness Meets Efficiency
Sustainability is more than just a slogan. In the final session, Sam, Vice General Manager of Miramar Garden Taipei, shared practical insights on sustainable operations, emphasizing the idea that “environmental protection is not a cost, but a value.”
He provided an in-depth look at how hotels can implement environmental practices through concrete measures such as upgrading energy-efficient equipment, managing water resources, and reducing waste. By incorporating green building design and encouraging guest participation in sustainability efforts, hotels can further enhance their brand image and strengthen customer loyalty. This approach not only fulfills corporate social responsibility but also demonstrates that ESG and cost-effectiveness can go hand in hand. Sam's sharing was both practical and inspiring, offering clear guidance for advancing sustainability in the hospitality industry.
After the event, many attendees stayed behind to network and exchange contacts, expressing that the seminar was not only highly practical but also offered valuable direction for their future digital transformation efforts. Athena Information Systems sincerely thanks all participants for their enthusiastic support and looks forward to hosting more events in the future, focusing on industry trends and innovative solutions for the hospitality sector. Stay tuned!
