{"id":9494,"date":"2025-05-07T13:55:10","date_gmt":"2025-05-07T05:55:10","guid":{"rendered":"https:\/\/www.athena.com.tw\/?p=9494"},"modified":"2025-05-20T14:24:30","modified_gmt":"2025-05-20T06:24:30","slug":"why-crm-matters-more-in-hospitality","status":"publish","type":"post","link":"https:\/\/www.athena.com.tw\/en\/hotelresort-solutions\/why-crm-matters-more-in-hospitality\/","title":{"rendered":"Why CRM Is Essential for the Hospitality Industry: Evolving from Guest Experience to Brand Loyalty"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9494\" class=\"elementor elementor-9494\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d40b76b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d40b76b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4f3fbc99\" data-id=\"4f3fbc99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b987770 article-badge elementor-widget elementor-widget-post-info\" data-id=\"6b987770\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f507157 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">Front-end &amp; back-end integration<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22178360 elementor-widget elementor-widget-heading\" data-id=\"22178360\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Why CRM Is Essential for the Hospitality Industry: Evolving from Guest Experience to Brand Loyalty<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21f44a97 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"21f44a97\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9-1024x683.png\" class=\"attachment-large size-large wp-image-9496\" alt=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9-1024x683.png 1024w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9-300x200.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9-768x512.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9-18x12.png 18w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15535e8e elementor-widget elementor-widget-text-editor\" data-id=\"15535e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"translation-block\">In the past, many hospitality providers believed that good service, clean rooms, and reasonable pricing were enough to keep guests coming back. However, as market competition intensifies and customer choices expand, \u201cone-time satisfaction\u201d is no longer enough to build long-term loyalty.\nWhat truly sustains a brand over time is not just service quality, but the ability to remember guests and proactively care for them.\nThat\u2019s why more and more hotels and hospitality brands are turning to CRM (Customer Relationship Management) systems as a core part of their guest engagement strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9872c25 elementor-widget elementor-widget-heading\" data-id=\"9872c25\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CRM is not just about data collection \u2014 it's a system for remembering and caring.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35fc7c5 elementor-widget elementor-widget-text-editor\" data-id=\"35fc7c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What Can a Good CRM Do for Hotels?<\/p><ul><li>Remember the little things about your guests \u2014 their preferred room type from the first stay, special requests, or allergy information.<\/li><li>Reach out at the right time \u2014 with birthday offers, thank-you notes after a stay, or greetings on special holidays.<\/li><li>Keep front desk, reservations, housekeeping, and marketing teams aligned \u2014 avoiding repeated questions or mistakes with synchronized guest information.<\/li><\/ul><p>\u00a0<\/p><p>These small details, when thoughtfully accumulated, become the warmth of your brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32fe54d elementor-widget elementor-widget-heading\" data-id=\"32fe54d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Heartfelt service starts with seamless connections behind the scenes.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bf80a elementor-widget elementor-widget-text-editor\" data-id=\"35bf80a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Imagine this scenario:<\/p><ul><li>As soon as the booking is made, the system quietly reminds the front desk: \u201cThis guest prefers a high floor and a room away from the elevator.\u201d<\/li><li>Upon check-in, a welcome card and treats are already waiting in the room.<\/li><li>While dining, the POS gently prompts the server: \u201cGuest is entitled to a complimentary dessert with their stay.\u201d<\/li><li>A few days after departure, the guest receives a thoughtful email: a thank-you note, an invitation to share their feedback, and a small voucher as appreciation.<\/li><\/ul><p class=\"translation-block\">Behind it all, it\u2019s the CRM system seamlessly connecting the PMS, POS, and even the ERP.\nWithout adding manpower, it enhances the guest experience \u2014 making them feel, \u201cThis hotel genuinely cares.\u201d<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c1eba54 elementor-widget elementor-widget-image\" data-id=\"4c1eba54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71-1024x683.png\" class=\"attachment-large size-large wp-image-9541\" alt=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71-1024x683.png 1024w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71-300x200.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71-768x512.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71-18x12.png 18w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u4e32\u806f\u7cfb\u7d71.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d58a4d3 elementor-widget elementor-widget-heading\" data-id=\"4d58a4d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">The key to loyalty isn\u2019t discounts \u2014 it\u2019s being remembered.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99661c6 elementor-widget elementor-widget-text-editor\" data-id=\"99661c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In the past, marketing often revolved around discounts and giveaways \u2014 tactics that may attract attention temporarily, but rarely build lasting guest loyalty.<br \/>What truly brings guests back is:<\/p><ul><li>The warmth of being remembered<\/li><li>Personalized offers and arrangements<\/li><li>A consistent and reassuring experience at every touchpoint<\/li><\/ul><p>\u00a0<\/p><p>And behind it all \u2014 is CRM, the quiet force that makes every connection feel personal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e2fd1 elementor-widget elementor-widget-heading\" data-id=\"c1e2fd1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Start now \u2014 build a customer memory bank for your brand.<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1453eb2c elementor-widget elementor-widget-text-editor\" data-id=\"1453eb2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Maybe for now, your business can still rely on Excel or manual processes. But as your operations grow and data multiplies, \u201cletting the system remember every guest\u201d will become the key to elevating your brand.<\/p><p class=\"translation-block\">A good CRM isn\u2019t just about managing data \u2014 it\u2019s about making every interaction between your brand and your customers feel personal and meaningful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62038f7a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"62038f7a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a52da87 elementor-widget elementor-widget-html\" data-id=\"4a52da87\" data-element_type=\"widget\" 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input.formbox-field_NPBQJ.text-placeholder {color: #7f7f7f; font-weight: normal; font-style: normal; font-family: Helvetica, Arial, sans-serif; font-size: 14px;}\r\n .formbox-field_NPBQJ::-webkit-input-placeholder {color: #7f7f7f; font-weight: normal; font-style: normal;opacity: 1;}\r\n .formbox-field_NPBQJ::-moz-placeholder { color: #7f7f7f; font-weight: normal; font-style: normal;opacity: 1;}\r\n .formbox-field_NPBQJ:-ms-input-placeholder {color: #7f7f7f; font-weight: normal; font-style: normal; opacity: 1;}\r\n .formbox-button_NPBQJ {line-height: 100%;  cursor: pointer; margin: 10px 0; }\r\n .formbox-button_NPBQJ:hover { background-color:#353d41 !important; }\r\n .formbox-button_NPBQJ:active { background-color:#0d1519 !important; }\r\n#popupFormLoader_NPBQJ { display: none; position: absolute; bottom: 10px; right: 10px; width: 20px; height: 20px; background-image: url(https:\/\/benchmarkemail.com\/images\/popup-builder\/loadingicon.svg); background-position: center center; background-repeat: no-repeat; background-color: rgb(255, 255, 255); background-color: rgba(255, 255, 255, 0.3);  border-radius: 100%; -webkit-animation-name: spin; -webkit-animation-duration: 800ms; -webkit-animation-iteration-count: infinite; -webkit-animation-timing-function: linear; -moz-animation-name: spin; -moz-animation-duration: 800ms; -moz-animation-iteration-count: infinite; -moz-animation-timing-function: linear;\r\n-ms-animation-name: spin;-ms-animation-duration: 800ms;-ms-animation-iteration-count: infinite;-ms-animation-timing-function: linear;animation-name: spin;animation-duration: 800ms;animation-iteration-count: infinite;animation-timing-function: linear;}\r\n\r\n<\/style>\r\n<div id=\"signupFormContainer_NPBQJ\">\r\n<div id=\"signupFormContent_NPBQJ\">\r\n<div class=\"formbox-editor_NPBQJ\" style=\"background: #ffffff; border-radius:0px; box-sizing: border-box; top: 0px;\"><div id=\"formbox_screen_subscribe_NPBQJ\" style=\"display:block;\" name=\"frmLB_NPBQJ\">\r\n<input type=\"hidden\" name=\"token_NPBQJ\" id=\"token_NPBQJ\" value=\"mFcQnoBFKMTViH%2BG64pOOLJ25jqXIyRIDTcKqgldp8JaiCdCimXPyA%3D%3D\" \/>\r\n<input type=\"hidden\" name=\"successurl_NPBQJ\" id=\"successurl_NPBQJ\" value=\"https:\/\/lb.benchmarkemail.com\/\/Code\/ThankYouOptin?language=chinese\" \/>\r\n<input type=\"hidden\" name=\"errorurl_NPBQJ\" id=\"errorurl_NPBQJ\" value=\"https:\/\/lb.benchmarkemail.com\/\/Code\/Error\" \/>\r\n<fieldset><div class=\"formbox-title_NPBQJ\"><p style=\"line-height: 1; text-align: center;\" data-mce-style=\"line-height: 1; text-align: center;\"><span style=\"font-family: &quot;Arial Black&quot;, &quot;Arial Bold&quot;, sans-serif; font-size: 20px;\" data-mce-style=\"font-family: 'Arial Black', 'Arial Bold', sans-serif; font-size: 20px;\"><strong><span style=\"color: rgb(0, 0, 0);\" data-mce-style=\"color: rgb(0, 0, 0);\">\u8a02\u95b1\u5fb7\u5b89\u96fb\u5b50\u5831<\/span><\/strong><\/span><\/p><p style=\"line-height: 1; text-align: center;\" data-mce-style=\"line-height: 1; text-align: center;\"><span style=\"font-family: &quot;Arial Black&quot;, &quot;Arial Bold&quot;, sans-serif; font-size: 20px;\" data-mce-style=\"font-family: 'Arial Black', 'Arial Bold', sans-serif; font-size: 20px;\"><strong><span style=\"color: rgb(0, 0, 0);\" data-mce-style=\"color: rgb(0, 0, 0);\">\u7372\u5f97\u66f4\u591a\u512a\u60e0\u53ca\u6700\u65b0\u8cc7\u8a0a&nbsp;<\/span><\/strong><\/span><\/p><\/div><\/fieldset>\r\n<fieldset class=\"formbox-field_NPBQJ\"><input type=\"text\" placeholder=\"\u540d\u5b57\" class=\"formbox-field_NPBQJ text-placeholder\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldfirstname_NPBQJ\" name=\"fldfirstname_NPBQJ\" maxlength=\"100\" \/><\/fieldset>\r\n<fieldset class=\"formbox-field_NPBQJ\"><input type=\"text\" placeholder=\"\u96fb\u5b50\u4fe1\u7bb1 *\" class=\"formbox-field_NPBQJ text-placeholder\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldemail_NPBQJ\" name=\"fldemail_NPBQJ\" maxlength=\"100\" \/><\/fieldset>\r\n<fieldset style=\"text-align:center;\"><div id=\"btnSubmit_NPBQJ\" onclick=\"javascript:return submit_NPBQJClick();\" style=\"word-break: break-all; box-sizing: border-box; text-align:center; display: inline-block;padding-left: 15px; padding-right: 15px;padding-top: 15px; padding-bottom: 15px;background-color:rgb(33, 41, 45); border: rgba(0, 0, 0, 0) solid 0px; border-radius: 2px;font-family :Helvetica, Arial, sans-serif; font-size: 14px;color: rgb(255, 255, 255); line-height: 1; letter-spacing:1pxpx;\" class=\"formbox-button_NPBQJ\">\u8a02\u95b1<\/div><\/fieldset><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<script type=\"text\/javascript\">\r\nfunction CheckField_NPBQJ(fldName, frm){var fldObj = document.getElementsByName(fldName);if ( fldObj.length > 1 ) {  for ( var i = 0, l = fldObj.length; i < l; i++ ) {   if ( fldObj[0].type == 'select-one' ) { if( fldObj[i].selected && i==0 && fldObj[i].value == '' ) { return false; }   if ( fldObj[i].selected ) { return true; } }  else { if ( fldObj[i].checked ) { return true; } }; } return false; }  else  { if ( fldObj[0].type == \"checkbox\" ) { return ( fldObj[0].checked ); }  else if ( fldObj[0].type == \"radio\" ) { return ( fldObj[0].checked ); }  else { fldObj[0].focus(); return (fldObj[0].value.length > 0); }} }\r\nfunction rmspaces(x) {var leftx = 0;var rightx = x.length -1;while ( x.charAt(leftx) == ' ') { leftx++; }while ( x.charAt(rightx) == ' ') { --rightx; }var q = x.substr(leftx,rightx-leftx + 1);if ( (leftx == x.length) && (rightx == -1) ) { q =''; } return(q); }\r\n\r\nfunction checkfield(data) {if (rmspaces(data) == \"\"){return false;}else {return true;}}\r\n\r\nfunction isemail(data) {var flag = false;if (  data.indexOf(\"@\",0)  == -1 || data.indexOf(\"\\\\\",0)  != -1 ||data.indexOf(\"\/\",0)  != -1 ||!checkfield(data) ||  data.indexOf(\".\",0)  == -1  ||  data.indexOf(\"@\")  == 0 ||data.lastIndexOf(\".\") < data.lastIndexOf(\"@\") ||data.lastIndexOf(\".\") == (data.length - 1)   ||data.lastIndexOf(\"@\") !=   data.indexOf(\"@\") ||data.indexOf(\",\",0)  != -1 ||data.indexOf(\":\",0)  != -1 ||data.indexOf(\";\",0)  != -1  ) {return flag;} else {var temp = rmspaces(data);if (temp.indexOf(' ',0) != -1) { flag = true; }var d3 = temp.lastIndexOf('.') + 4;var d4 = temp.substring(0,d3);var e2 = temp.length  -  temp.lastIndexOf('.')  - 1;var i1 = temp.indexOf('@');if (  (temp.charAt(i1+1) == '.') || ( e2 < 1 ) ) { flag = true; }return !flag;}}\r\n\r\nfunction focusPlaceHolder(obj) { \r\nobj.className = \"formbox-field_NPBQJ\"; }\r\nfunction blurPlaceHolder(obj) { \r\nif ( obj.value == '' ) { obj.className = \"formbox-field_NPBQJ text-placeholder\"; } } \r\nfunction isValidDate(year, month, day) { \r\nif (year.toString() == '' || month.toString() == '' || day.toString() == '') { return false;} try { year = parseInt(year); month = parseInt(month); day = parseInt(day); } catch (e) { return false;} var d = new Date(year, month - 1, day, 0, 0, 0, 0); return (!isNaN(d) && (d.getDate() == day && d.getMonth() + 1 == month && d.getFullYear() == year));}var submitButton_NPBQJ = document.getElementById(\"btnSubmit_NPBQJ\");\r\nvar subscribeScreen_NPBQJ = document.getElementById(\"formbox_screen_subscribe_NPBQJ\");\r\nvar signupFormContainer_NPBQJ = document.getElementById(\"signupFormContainer_NPBQJ\");\r\nvar signupFormLoader_NPBQJ = document.getElementById(\"popupFormLoader_NPBQJ\");\r\nfunction submit_NPBQJClick(){\r\n var retVal = true; var contentdata = \"\"; var frm = document.getElementById(\"formbox_screen_subscribe_NPBQJ\");if ( !CheckField_NPBQJ(\"fldfirstname_NPBQJ\", frm) ) { \r\n   alert(\"\\u8ACB\\u8F38\\u5165 \\u540D\\u5B57\");\r\n retVal = false;}if ( !isemail(document.getElementsByName(\"fldemail_NPBQJ\")[0].value) ) { \r\n   alert(\"\\u8ACB\\u8F38\\u5165 \\u96FB\\u5B50\\u4FE1\\u7BB1\");\r\ndocument.getElementById(\"fldemail_NPBQJ\").focus(); retVal = false;} if ( retVal == true ) {var frm = \"_NPBQJ\"; var f = document.createElement(\"form\"); f.setAttribute('accept-charset', \"UTF-8\");  f.setAttribute('method', \"post\"); f.setAttribute('action', \"https:\/\/lb.benchmarkemail.com\/\/code\/lbform\"); var elms = document.getElementsByName(\"frmLB\" + frm)[0].getElementsByTagName(\"*\");var ty = \"\"; for (var ei = 0; ei < elms.length; ei++) {ty = elms[ei].type; if (ty == \"hidden\" || ty == \"text\" || (ty == \"checkbox\" && elms[ei].checked) || (ty == \"radio\" && elms[ei].checked) || ty == \"textarea\" || ty == \"select-one\" || ty == \"button\") {elm = elms[ei]; if(elm.id != \"\") { var i = document.createElement(\"input\"); i.type = \"hidden\"; i.name = elm.name.replace(\"_NPBQJ\", \"\"); i.id = elm.id; i.value = elm.value; f.appendChild(i); } } } document.getElementsByTagName('body')[0].appendChild(f);f.submit(); }\r\nif(isemail(document.getElementById(\"fldemail_NPBQJ\").value) && window && window.JB_TRACKER && typeof window.JB_TRACKER.jbSubmitForm === 'function') { \r\n window.JB_TRACKER.jbSubmitForm({ \r\n email: document.getElementById(\"fldemail_NPBQJ\").value, didSubmit: true \r\n }); \r\n }\r\n\r\nreturn retVal;}  var bmePopupFormViewed_NPBQJ = localStorage.getItem('bmePopupFormSignedUp1761337'); \r\n  if ( bmePopupFormViewed_NPBQJ != 'true') {\r\n  } \r\nfunction debounce_NPBQJ(func, wait, immediate) {\r\nvar timeout;\r\nreturn function() {\r\nvar context = this, args = arguments;\r\nvar later = function() {timeout = null; if (!immediate) func.apply(context, args); };\r\nvar callNow = immediate && !timeout; clearTimeout(timeout); timeout = setTimeout(later, wait); if (callNow) func.apply(context, args); };\r\n};\r\nvar hasVerticalCenter_NPBQJ = document.getElementsByClassName('position-centered');\r\nfunction verticalCenter_NPBQJ(element) { if(element) { element.style.opacity = 0;  element.style.display = 'block';  }\r\nsetTimeout(function () { if (hasVerticalCenter_NPBQJ.length > 0) { var windowHeight = Math.max(document.documentElement.clientHeight, window.innerHeight || 0); \r\n var formElement_NPBQJ = document.getElementsByClassName('formbox-editor_NPBQJ')[0]; var formHeight_NPBQJ = formElement_NPBQJ.clientHeight; \r\n if (formHeight_NPBQJ < windowHeight) { var newPosition = 0; newPosition = (windowHeight - formHeight_NPBQJ) \/ 2; formElement_NPBQJ.style.top = newPosition + 'px'; } else { formElement_NPBQJ.style.top = '0px'; } }\r\nif(element) { element.style.opacity = 1;  }\r\n }, 100);\r\n}\r\nif (hasVerticalCenter_NPBQJ.length > 0) { var resizeEvent_NPBQJ = debounce_NPBQJ(function() { verticalCenter_NPBQJ(); }, 250); window.addEventListener('resize', resizeEvent_NPBQJ); } \r\n\r\n<\/script>\r\n\r\n\r\n\r\n<!-- END: Signup Form Popup Code from Benchmark Email Ver 4.0  -->\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f30685f elementor-widget elementor-widget-shortcode\" data-id=\"1f30685f\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">78 \u6b21\u700f\u89bd<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d923b64 article-more\" data-id=\"2d923b64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4aa39df9 elementor-widget elementor-widget-heading\" data-id=\"4aa39df9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Relevant Articles<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-687a7f8b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"687a7f8b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-653f3d7e\" data-id=\"653f3d7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-329002d6 elementor-grid-1 elementor-posts--thumbnail-right article-more elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"329002d6\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9494 post type-post status-publish format-standard has-post-thumbnail hentry category-hotelresort-solutions tag-crm tag-61 tag-60\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/hotelresort-solutions\/why-crm-matters-more-in-hospitality\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-9563\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/hotelresort-solutions\/why-crm-matters-more-in-hospitality\/\" >\n\t\t\t\tWhy CRM Is Essential for the Hospitality Industry: Evolving from Guest Experience to Brand Loyalty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9357 post type-post status-publish format-standard has-post-thumbnail hentry category-event-highlights tag-42 tag-58 tag-59 tag-44 tag-47\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/event-highlights\/hotel-digital-transformation-solution-forum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716.jpg\" class=\"attachment-full size-full wp-image-9462\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716.jpg 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-300x192.jpg 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-768x492.jpg 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-18x12.jpg 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/event-highlights\/hotel-digital-transformation-solution-forum\/\" >\n\t\t\t\tSustainable Development and Competitiveness Enhancement: Digital Transformation Solutions for Hotels\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8916 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-pms tag-saas tag-55 tag-56\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/pms-with-saas-solutions\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8921\" alt=\"SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/pms-with-saas-solutions\/\" >\n\t\t\t\tTransforming PMS with SaaS Solutions: Private Cloud vs. Public Cloud\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8830 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-computex tag-50 tag-49 tag-51\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/elevating-business-travel\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8859\" alt=\"\u9818\u5148\u696d\u754c\u7684\u89e3\u6c7a\u65b9\u6848\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/elevating-business-travel\/\" >\n\t\t\t\tElevating Business Travel with Cutting-Edge Solutions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8720 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-crm tag-pms tag-42 tag-48 tag-47\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/integration-of-pms-and-crm\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8820\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/integration-of-pms-and-crm\/\" >\n\t\t\t\tThe Strategic Integration of PMS and CRM: Enhancing Hotel Operations and Guest Experience\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d918e32 elementor-widget elementor-widget-ucaddon_creative_buttons\" data-id=\"6d918e32\" data-element_type=\"widget\" data-widget_type=\"ucaddon_creative_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<!-- start Creative Button Hovers -->\n\t\t<link id='uc_ac_assets_file_uc_creative_buttons_css_1983-css' href='https:\/\/www.athena.com.tw\/wp-content\/uploads\/ac_assets\/uc_creative_buttons\/uc_creative_buttons.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Creative Button Hovers *\/\n\n#uc_creative_buttons_elementor_6d918e32.uc_creative_buttons{\n  text-align: center;\n}\n#uc_creative_buttons_elementor_6d918e32.uc_creative_buttons .uc_button,\n#uc_creative_buttons_elementor_6d918e32.uc_creative_buttons .uc_button::after {\n\ttransition: all 0.5s;\n}\n\n#uc_creative_buttons_elementor_6d918e32.uc_creative_buttons .uc_button {\n\n\n  display: block;\n  overflow:hidden;\n}\n\n<\/style>\n\n<div class=\"uc_creative_buttons\" id=\"uc_creative_buttons_elementor_6d918e32\">\n  <div class=\"container\">\n    <a href=\"https:\/\/wp.athena365.app\/client-case\/\" class=\"uc_button button-padding uc_btn-5\" target=\"_blank\" rel=\"noopener\"><span>Back to Article List<\/span><\/a>\n  <\/div>\n<\/div>\n<!-- end Creative Button Hovers -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the past, many hospitality providers believed that good service, clean rooms, and reasonable pricing were enough to keep guests coming back.However<\/p>","protected":false},"author":5,"featured_media":9563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[46,61,60],"class_list":["post-9494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotelresort-solutions","tag-crm","tag-61","tag-60"],"views":78,"_links":{"self":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts\/9494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/comments?post=9494"}],"version-history":[{"count":41,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts\/9494\/revisions"}],"predecessor-version":[{"id":10024,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts\/9494\/revisions\/10024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/media\/9563"}],"wp:attachment":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/media?parent=9494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/categories?post=9494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/tags?post=9494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}