{"id":8720,"date":"2024-08-19T16:20:08","date_gmt":"2024-08-19T08:20:08","guid":{"rendered":"https:\/\/www.athena.com.tw\/?p=8720"},"modified":"2024-08-19T16:24:14","modified_gmt":"2024-08-19T08:24:14","slug":"integration-of-pms-and-crm","status":"publish","type":"post","link":"https:\/\/www.athena.com.tw\/en\/pms\/integration-of-pms-and-crm\/","title":{"rendered":"The Strategic Integration of PMS and CRM: Enhancing Hotel Operations and Guest Experience"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8720\" class=\"elementor elementor-8720\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-783ff0f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"783ff0f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5f82fdd0\" data-id=\"5f82fdd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b600c33 article-badge elementor-widget elementor-widget-post-info\" data-id=\"1b600c33\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\"><link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-theme-elements.min.css\">\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-f507157 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<span class=\"elementor-post-info__terms-list-item\">PMS<\/span>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641b03 elementor-widget elementor-widget-heading\" data-id=\"641b03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">The Strategic Integration of PMS and CRM: Enhancing Hotel Operations and Guest Experience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db178d7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7db178d7\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"402\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408-1024x514.png\" class=\"attachment-large size-large wp-image-8815\" alt=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408-1024x514.png 1024w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408-300x151.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408-768x386.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408-18x9.png 18w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408.png 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a1c72a elementor-widget elementor-widget-text-editor\" data-id=\"65a1c72a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 26-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0 \u00a0 \u00a0 \u00a0 In the ever-evolving hospitality industry, hotels are under constant pressure to deliver exceptional guest experiences while maintaining operational efficiency. Integrating Property Management Systems (PMS) and Customer Relationship Management (CRM) systems is a powerful strategy to achieve these goals. This integration not only streamlines operations but also enables hotels to offer personalized experiences that enhance guest satisfaction and loyalty.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608abffa elementor-widget elementor-widget-heading\" data-id=\"608abffa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Understanding the Role of PMS and CRM in Hotels<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14643dda elementor-widget elementor-widget-text-editor\" data-id=\"14643dda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Property Management Systems (PMS):<\/strong>A PMS serves as the central hub for managing a hotel's daily operations, including reservations, check-ins and check-outs, room assignments, billing, and housekeeping. It provides real-time access to crucial information, helping staff manage bookings and ensure smooth operations.<\/li><li><strong>Customer Relationship Management (CRM):<\/strong>CRM systems are designed to manage and analyze customer interactions throughout the guest lifecycle. They store valuable data such as guest preferences, past interactions, feedback, and more. This information is vital for understanding guest behavior, tailoring communications, and building long-term relationships.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581d883b elementor-widget elementor-widget-heading\" data-id=\"581d883b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Benefits of Integrating PMS and CRM<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddbe47c elementor-widget elementor-widget-text-editor\" data-id=\"5ddbe47c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li><strong>Comprehensive Guest Profiles:<\/strong>By integrating PMS and CRM systems, hotels can create comprehensive guest profiles that combine operational data with customer insights. This holistic view enables hotels to understand guests on a deeper level, including their preferences, special requests, and loyalty status. For instance, knowing a guest\u2019s preference for a particular room type or their favorite dining options allows for personalized touches that enhance the guest experience.<\/li><li><strong>Enhanced Personalization and Service:<\/strong>With detailed guest profiles, staff can provide highly personalized service. Whether it's offering a guest their preferred pillow type or remembering their favorite wine, these personalized touches make guests feel valued and enhance their overall experience. CRM data can also be used to personalize communication, such as sending tailored offers or thank-you messages, which fosters a stronger connection with the guest.<\/li><li><strong>Streamlined Operations:<\/strong>Integration of PMS and CRM systems ensures that all departments have access to the same up-to-date information, which streamlines operations. For example, housekeeping can be immediately informed of a late check-out, and front desk staff can access the latest booking information without delays. This coordination reduces errors and improves the efficiency of daily operations, allowing staff to focus more on guest interactions rather than administrative tasks.<\/li><li><strong>Data-Driven Decision Making:<\/strong>The integration of PMS and CRM systems provides valuable data that can be analyzed to make informed decisions. Hotels can identify trends, such as peak booking times or popular room types, and adjust their offerings accordingly. Moreover, understanding guest preferences and behaviors enables targeted marketing efforts, such as promoting special packages to guests who frequently book spa treatments. This data-driven approach not only increases revenue through targeted upselling and cross-selling but also enhances the guest experience.<\/li><li><strong>Efficient Management of Membership Points and Discounts:<\/strong>Integrating PMS and CRM systems enhances the management of membership points and discounts. The CRM system can track the accumulation and redemption of loyalty points, while the PMS system can apply these points and discounts in real-time. For example, hotels can automatically recognize loyalty members and apply relevant discounts or point redemptions to their bills, simplifying the management of membership benefits and improving guest satisfaction.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a11bed elementor-widget elementor-widget-heading\" data-id=\"9a11bed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Advantage of a Unified Solution from a Single Vendor<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3995be8 elementor-widget elementor-widget-text-editor\" data-id=\"3995be8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choosing PMS and CRM solutions from a single vendor offers additional benefits beyond integration:<\/p><ol><li style=\"list-style-type: none;\"><ol><li><strong>Seamless Compatibility:<\/strong>A unified solution ensures seamless compatibility and integration between the PMS and CRM systems. This eliminates the technical challenges and potential data mismatches that can arise when integrating systems from different vendors. A single-vendor solution ensures that all components are designed to work together from the start.<\/li><li><strong>Simplified Support and Maintenance:<\/strong>With one provider, hotels benefit from streamlined support and maintenance processes. There's a single point of contact for any issues, reducing the complexity and time needed to resolve problems. This leads to more consistent system performance and minimizes downtime, allowing hotels to focus on providing excellent guest experiences.<\/li><li><strong>Cost Efficiency:<\/strong>Utilizing a unified system can be more cost-effective in the long run. Hotels avoid the additional costs associated with integrating and maintaining separate systems, such as extra integration services, compatibility testing, and potential custom development. Additionally, licensing and support agreements can be simpler and more economical when sourced from a single vendor.<\/li><\/ol><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3ed8d elementor-widget elementor-widget-heading\" data-id=\"2b3ed8d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Choosing the Right Partner for Integration<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7572d6 elementor-widget elementor-widget-text-editor\" data-id=\"a7572d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>While integrating PMS and CRM systems offers significant benefits, choosing the right partner is crucial to maximize these advantages. At Athena Information Systems, we specialize in providing integrated PMS and CRM solutions designed to meet the unique needs of the hospitality industry. Our comprehensive suite of products ensures seamless integration, robust data security, and ongoing support, enabling your hotel to deliver exceptional guest experiences and streamline operations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a770c7c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a770c7c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27862636 elementor-widget elementor-widget-html\" data-id=\"27862636\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t <!--JB Tracker--> <script type=\"text\/javascript\"> var 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font-size: 14px;}\r\n .formbox-field_NPBQJ::-webkit-input-placeholder {color: #7f7f7f; font-weight: normal; font-style: normal;opacity: 1;}\r\n .formbox-field_NPBQJ::-moz-placeholder { color: #7f7f7f; font-weight: normal; font-style: normal;opacity: 1;}\r\n .formbox-field_NPBQJ:-ms-input-placeholder {color: #7f7f7f; font-weight: normal; font-style: normal; opacity: 1;}\r\n .formbox-button_NPBQJ {line-height: 100%;  cursor: pointer; margin: 10px 0; }\r\n .formbox-button_NPBQJ:hover { background-color:#353d41 !important; }\r\n .formbox-button_NPBQJ:active { background-color:#0d1519 !important; }\r\n#popupFormLoader_NPBQJ { display: none; position: absolute; bottom: 10px; right: 10px; width: 20px; height: 20px; background-image: url(https:\/\/benchmarkemail.com\/images\/popup-builder\/loadingicon.svg); background-position: center center; background-repeat: no-repeat; background-color: rgb(255, 255, 255); background-color: rgba(255, 255, 255, 0.3);  border-radius: 100%; -webkit-animation-name: spin; -webkit-animation-duration: 800ms; -webkit-animation-iteration-count: infinite; -webkit-animation-timing-function: linear; -moz-animation-name: spin; -moz-animation-duration: 800ms; -moz-animation-iteration-count: infinite; -moz-animation-timing-function: linear;\r\n-ms-animation-name: spin;-ms-animation-duration: 800ms;-ms-animation-iteration-count: infinite;-ms-animation-timing-function: linear;animation-name: spin;animation-duration: 800ms;animation-iteration-count: infinite;animation-timing-function: linear;}\r\n\r\n<\/style>\r\n<div id=\"signupFormContainer_NPBQJ\">\r\n<div id=\"signupFormContent_NPBQJ\">\r\n<div class=\"formbox-editor_NPBQJ\" style=\"background: #ffffff; border-radius:0px; box-sizing: border-box; top: 0px;\"><div id=\"formbox_screen_subscribe_NPBQJ\" style=\"display:block;\" name=\"frmLB_NPBQJ\">\r\n<input type=\"hidden\" name=\"token_NPBQJ\" id=\"token_NPBQJ\" value=\"mFcQnoBFKMTViH%2BG64pOOLJ25jqXIyRIDTcKqgldp8JaiCdCimXPyA%3D%3D\" \/>\r\n<input type=\"hidden\" name=\"successurl_NPBQJ\" id=\"successurl_NPBQJ\" value=\"https:\/\/lb.benchmarkemail.com\/\/Code\/ThankYouOptin?language=chinese\" \/>\r\n<input type=\"hidden\" name=\"errorurl_NPBQJ\" id=\"errorurl_NPBQJ\" value=\"https:\/\/lb.benchmarkemail.com\/\/Code\/Error\" \/>\r\n<fieldset><div class=\"formbox-title_NPBQJ\"><p style=\"line-height: 1; text-align: center;\" data-mce-style=\"line-height: 1; text-align: center;\"><span style=\"font-family: &quot;Arial Black&quot;, &quot;Arial Bold&quot;, sans-serif; font-size: 20px;\" data-mce-style=\"font-family: 'Arial Black', 'Arial Bold', sans-serif; font-size: 20px;\"><strong><span style=\"color: rgb(0, 0, 0);\" data-mce-style=\"color: rgb(0, 0, 0);\">\u8a02\u95b1\u5fb7\u5b89\u96fb\u5b50\u5831<\/span><\/strong><\/span><\/p><p style=\"line-height: 1; text-align: center;\" data-mce-style=\"line-height: 1; text-align: center;\"><span style=\"font-family: &quot;Arial Black&quot;, &quot;Arial Bold&quot;, sans-serif; font-size: 20px;\" data-mce-style=\"font-family: 'Arial Black', 'Arial Bold', sans-serif; font-size: 20px;\"><strong><span style=\"color: rgb(0, 0, 0);\" data-mce-style=\"color: rgb(0, 0, 0);\">\u7372\u5f97\u66f4\u591a\u512a\u60e0\u53ca\u6700\u65b0\u8cc7\u8a0a&nbsp;<\/span><\/strong><\/span><\/p><\/div><\/fieldset>\r\n<fieldset class=\"formbox-field_NPBQJ\"><input type=\"text\" placeholder=\"\u540d\u5b57\" class=\"formbox-field_NPBQJ text-placeholder\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldfirstname_NPBQJ\" name=\"fldfirstname_NPBQJ\" maxlength=\"100\" \/><\/fieldset>\r\n<fieldset class=\"formbox-field_NPBQJ\"><input type=\"text\" placeholder=\"\u96fb\u5b50\u4fe1\u7bb1 *\" class=\"formbox-field_NPBQJ text-placeholder\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldemail_NPBQJ\" name=\"fldemail_NPBQJ\" maxlength=\"100\" \/><\/fieldset>\r\n<fieldset style=\"text-align:center;\"><div id=\"btnSubmit_NPBQJ\" onclick=\"javascript:return submit_NPBQJClick();\" style=\"word-break: break-all; box-sizing: border-box; text-align:center; display: inline-block;padding-left: 15px; padding-right: 15px;padding-top: 15px; padding-bottom: 15px;background-color:rgb(33, 41, 45); border: rgba(0, 0, 0, 0) solid 0px; border-radius: 2px;font-family :Helvetica, Arial, sans-serif; font-size: 14px;color: rgb(255, 255, 255); line-height: 1; letter-spacing:1pxpx;\" class=\"formbox-button_NPBQJ\">\u8a02\u95b1<\/div><\/fieldset><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n\r\n<script type=\"text\/javascript\">\r\nfunction CheckField_NPBQJ(fldName, frm){var fldObj = document.getElementsByName(fldName);if ( fldObj.length > 1 ) {  for ( var i = 0, l = fldObj.length; i < l; i++ ) {   if ( fldObj[0].type == 'select-one' ) { if( fldObj[i].selected && i==0 && fldObj[i].value == '' ) { return false; }   if ( fldObj[i].selected ) { return true; } }  else { if ( fldObj[i].checked ) { return true; } }; } return false; }  else  { if ( fldObj[0].type == \"checkbox\" ) { return ( fldObj[0].checked ); }  else if ( fldObj[0].type == \"radio\" ) { return ( fldObj[0].checked ); }  else { fldObj[0].focus(); return (fldObj[0].value.length > 0); }} }\r\nfunction rmspaces(x) {var leftx = 0;var rightx = x.length -1;while ( x.charAt(leftx) == ' ') { leftx++; }while ( x.charAt(rightx) == ' ') { --rightx; }var q = x.substr(leftx,rightx-leftx + 1);if ( (leftx == x.length) && (rightx == -1) ) { q =''; } return(q); }\r\n\r\nfunction checkfield(data) {if (rmspaces(data) == \"\"){return false;}else {return true;}}\r\n\r\nfunction isemail(data) {var flag = false;if (  data.indexOf(\"@\",0)  == -1 || data.indexOf(\"\\\\\",0)  != -1 ||data.indexOf(\"\/\",0)  != -1 ||!checkfield(data) ||  data.indexOf(\".\",0)  == -1  ||  data.indexOf(\"@\")  == 0 ||data.lastIndexOf(\".\") < data.lastIndexOf(\"@\") ||data.lastIndexOf(\".\") == (data.length - 1)   ||data.lastIndexOf(\"@\") !=   data.indexOf(\"@\") ||data.indexOf(\",\",0)  != -1 ||data.indexOf(\":\",0)  != -1 ||data.indexOf(\";\",0)  != -1  ) {return flag;} else {var temp = rmspaces(data);if (temp.indexOf(' ',0) != -1) { flag = true; }var d3 = temp.lastIndexOf('.') + 4;var d4 = temp.substring(0,d3);var e2 = temp.length  -  temp.lastIndexOf('.')  - 1;var i1 = temp.indexOf('@');if (  (temp.charAt(i1+1) == '.') || ( e2 < 1 ) ) { flag = true; }return !flag;}}\r\n\r\nfunction focusPlaceHolder(obj) { \r\nobj.className = \"formbox-field_NPBQJ\"; }\r\nfunction blurPlaceHolder(obj) { \r\nif ( obj.value == '' ) { obj.className = \"formbox-field_NPBQJ text-placeholder\"; } } \r\nfunction isValidDate(year, month, day) { \r\nif (year.toString() == '' || month.toString() == '' || day.toString() == '') { return false;} try { year = parseInt(year); month = parseInt(month); day = parseInt(day); } catch (e) { return false;} var d = new Date(year, month - 1, day, 0, 0, 0, 0); return (!isNaN(d) && (d.getDate() == day && d.getMonth() + 1 == month && d.getFullYear() == year));}var submitButton_NPBQJ = document.getElementById(\"btnSubmit_NPBQJ\");\r\nvar subscribeScreen_NPBQJ = document.getElementById(\"formbox_screen_subscribe_NPBQJ\");\r\nvar signupFormContainer_NPBQJ = document.getElementById(\"signupFormContainer_NPBQJ\");\r\nvar signupFormLoader_NPBQJ = document.getElementById(\"popupFormLoader_NPBQJ\");\r\nfunction submit_NPBQJClick(){\r\n var retVal = true; var contentdata = \"\"; var frm = document.getElementById(\"formbox_screen_subscribe_NPBQJ\");if ( !CheckField_NPBQJ(\"fldfirstname_NPBQJ\", frm) ) { \r\n   alert(\"\\u8ACB\\u8F38\\u5165 \\u540D\\u5B57\");\r\n retVal = false;}if ( !isemail(document.getElementsByName(\"fldemail_NPBQJ\")[0].value) ) { \r\n   alert(\"\\u8ACB\\u8F38\\u5165 \\u96FB\\u5B50\\u4FE1\\u7BB1\");\r\ndocument.getElementById(\"fldemail_NPBQJ\").focus(); retVal = false;} if ( retVal == true ) {var frm = \"_NPBQJ\"; var f = document.createElement(\"form\"); f.setAttribute('accept-charset', \"UTF-8\");  f.setAttribute('method', \"post\"); f.setAttribute('action', \"https:\/\/lb.benchmarkemail.com\/\/code\/lbform\"); var elms = document.getElementsByName(\"frmLB\" + frm)[0].getElementsByTagName(\"*\");var ty = \"\"; for (var ei = 0; ei < elms.length; ei++) {ty = elms[ei].type; if (ty == \"hidden\" || ty == \"text\" || (ty == \"checkbox\" && elms[ei].checked) || (ty == \"radio\" && elms[ei].checked) || ty == \"textarea\" || ty == \"select-one\" || ty == \"button\") {elm = elms[ei]; if(elm.id != \"\") { var i = document.createElement(\"input\"); i.type = \"hidden\"; i.name = elm.name.replace(\"_NPBQJ\", \"\"); i.id = elm.id; i.value = elm.value; f.appendChild(i); } } } document.getElementsByTagName('body')[0].appendChild(f);f.submit(); }\r\nif(isemail(document.getElementById(\"fldemail_NPBQJ\").value) && window && window.JB_TRACKER && typeof window.JB_TRACKER.jbSubmitForm === 'function') { \r\n window.JB_TRACKER.jbSubmitForm({ \r\n email: document.getElementById(\"fldemail_NPBQJ\").value, didSubmit: true \r\n }); \r\n }\r\n\r\nreturn retVal;}  var bmePopupFormViewed_NPBQJ = localStorage.getItem('bmePopupFormSignedUp1761337'); \r\n  if ( bmePopupFormViewed_NPBQJ != 'true') {\r\n  } \r\nfunction debounce_NPBQJ(func, wait, immediate) {\r\nvar timeout;\r\nreturn function() {\r\nvar context = this, args = arguments;\r\nvar later = function() {timeout = null; if (!immediate) func.apply(context, args); };\r\nvar callNow = immediate && !timeout; clearTimeout(timeout); timeout = setTimeout(later, wait); if (callNow) func.apply(context, args); };\r\n};\r\nvar hasVerticalCenter_NPBQJ = document.getElementsByClassName('position-centered');\r\nfunction verticalCenter_NPBQJ(element) { if(element) { element.style.opacity = 0;  element.style.display = 'block';  }\r\nsetTimeout(function () { if (hasVerticalCenter_NPBQJ.length > 0) { var windowHeight = Math.max(document.documentElement.clientHeight, window.innerHeight || 0); \r\n var formElement_NPBQJ = document.getElementsByClassName('formbox-editor_NPBQJ')[0]; var formHeight_NPBQJ = formElement_NPBQJ.clientHeight; \r\n if (formHeight_NPBQJ < windowHeight) { var newPosition = 0; newPosition = (windowHeight - formHeight_NPBQJ) \/ 2; formElement_NPBQJ.style.top = newPosition + 'px'; } else { formElement_NPBQJ.style.top = '0px'; } }\r\nif(element) { element.style.opacity = 1;  }\r\n }, 100);\r\n}\r\nif (hasVerticalCenter_NPBQJ.length > 0) { var resizeEvent_NPBQJ = debounce_NPBQJ(function() { verticalCenter_NPBQJ(); }, 250); window.addEventListener('resize', resizeEvent_NPBQJ); } \r\n\r\n<\/script>\r\n\r\n\r\n\r\n<!-- END: Signup Form Popup Code from Benchmark Email Ver 4.0  -->\r\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4d4309 elementor-widget elementor-widget-shortcode\" data-id=\"2f4d4309\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">110 \u6b21\u700f\u89bd<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-100c00f1 article-more\" data-id=\"100c00f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-436b4976 elementor-widget elementor-widget-heading\" data-id=\"436b4976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Relevant Articles<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-559ed71d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"559ed71d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36980cef\" data-id=\"36980cef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7081f8d2 elementor-grid-1 elementor-posts--thumbnail-right article-more elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"7081f8d2\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/www.athena.com.tw\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9494 post type-post status-publish format-standard has-post-thumbnail hentry category-hotelresort-solutions tag-crm tag-61 tag-60\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/hotelresort-solutions\/why-crm-matters-more-in-hospitality\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-9563\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/05\/CRM\u7cfb\u7d71\u63d0\u4f9b\u6eab\u6696\u7684\u670d\u52d9\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/hotelresort-solutions\/why-crm-matters-more-in-hospitality\/\" >\n\t\t\t\tWhy CRM Is Essential for the Hospitality Industry: Evolving from Guest Experience to Brand Loyalty\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9357 post type-post status-publish format-standard has-post-thumbnail hentry category-event-highlights tag-42 tag-58 tag-59 tag-44 tag-47\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/event-highlights\/hotel-digital-transformation-solution-forum\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716.jpg\" class=\"attachment-full size-full wp-image-9462\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716.jpg 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-300x192.jpg 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-768x492.jpg 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2025\/04\/IMG_9793\u4e3b\u5716-18x12.jpg 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/event-highlights\/hotel-digital-transformation-solution-forum\/\" >\n\t\t\t\tSustainable Development and Competitiveness Enhancement: Digital Transformation Solutions for Hotels\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8916 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-pms tag-saas tag-55 tag-56\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/pms-with-saas-solutions\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8921\" alt=\"SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/09\/SaaS\u7248PMS_\u79c1\u6709\u96f2vs\u516c\u6709\u96f2\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/pms-with-saas-solutions\/\" >\n\t\t\t\tTransforming PMS with SaaS Solutions: Private Cloud vs. Public Cloud\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8830 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-computex tag-50 tag-49 tag-51\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/elevating-business-travel\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8859\" alt=\"\u9818\u5148\u696d\u754c\u7684\u89e3\u6c7a\u65b9\u6848\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/\u9818\u5148\u696d\u754c\u7684POS\u89e3\u6c7a\u65b9\u6848\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/elevating-business-travel\/\" >\n\t\t\t\tElevating Business Travel with Cutting-Edge Solutions\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-8720 post type-post status-publish format-standard has-post-thumbnail hentry category-pms tag-crm tag-pms tag-42 tag-48 tag-47\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.athena.com.tw\/en\/pms\/integration-of-pms-and-crm\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"544\" src=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762.png\" class=\"attachment-full size-full wp-image-8820\" alt=\"\" title=\"\" srcset=\"https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762.png 850w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-300x192.png 300w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-768x492.png 768w, https:\/\/www.athena.com.tw\/wp-content\/uploads\/2024\/08\/PMS\u548cCRM\u7684\u7b56\u7565\u6027\u6574\u5408\u5c01\u9762-18x12.png 18w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.athena.com.tw\/en\/pms\/integration-of-pms-and-crm\/\" >\n\t\t\t\tThe Strategic Integration of PMS and CRM: Enhancing Hotel Operations and Guest Experience\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb2631d elementor-widget elementor-widget-ucaddon_creative_buttons\" data-id=\"7eb2631d\" data-element_type=\"widget\" data-widget_type=\"ucaddon_creative_buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n<!-- start Creative Button Hovers -->\n\t\t<link id='uc_ac_assets_file_uc_creative_buttons_css_1983-css' href='https:\/\/www.athena.com.tw\/wp-content\/uploads\/ac_assets\/uc_creative_buttons\/uc_creative_buttons.css' type='text\/css' rel='stylesheet' >\n\n<style>\/* widget: Creative Button Hovers *\/\n\n#uc_creative_buttons_elementor_7eb2631d.uc_creative_buttons{\n  text-align: center;\n}\n#uc_creative_buttons_elementor_7eb2631d.uc_creative_buttons .uc_button,\n#uc_creative_buttons_elementor_7eb2631d.uc_creative_buttons .uc_button::after {\n\ttransition: all 0.5s;\n}\n\n#uc_creative_buttons_elementor_7eb2631d.uc_creative_buttons .uc_button {\n\n\n  display: block;\n  overflow:hidden;\n}\n\n<\/style>\n\n<div class=\"uc_creative_buttons\" id=\"uc_creative_buttons_elementor_7eb2631d\">\n  <div class=\"container\">\n    <a href=\"https:\/\/wp.athena365.app\/client-case\/\" class=\"uc_button button-padding uc_btn-5\" target=\"_blank\" rel=\"noopener\"><span>Back to Article List<\/span><\/a>\n  <\/div>\n<\/div>\n<!-- end Creative Button Hovers -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>In the ever-evolving hospitality industry, hotels are under constant pressure to deliver exceptional guest experiences while maintaining operational efficiency. Integrating Property Management Systems (PMS) and Customer Relationship Management (CRM) systems is a powerful strategy to achieve these goals. This integration not only streamlines operations but also enables hotels to offer personalized experiences that enhance guest satisfaction and loyalty.<\/p>","protected":false},"author":5,"featured_media":8820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[46,45,42,48,47],"class_list":["post-8720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pms","tag-crm","tag-pms","tag-42","tag-48","tag-47"],"views":110,"_links":{"self":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts\/8720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/comments?post=8720"}],"version-history":[{"count":0,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/posts\/8720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/media\/8820"}],"wp:attachment":[{"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/media?parent=8720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/categories?post=8720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.athena.com.tw\/en\/wp-json\/wp\/v2\/tags?post=8720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}